The Creative Scotland brand and logo were designed with The Leith Agency in Edinburgh. With the logo, we intend to shine a spotlight on creativity in Scotland and we encourage our arts, screen and creative industries to show off their work using the logo.
At the heart of our identity is the idea of ‘people, place and ideas’ and we wanted a way of writing the name that would embody this, ‘Creative Scot’ and ‘Creative land’ - something that was inventive and surprising. That’s why the words are split. Also, by placing the words where we have, a subtle ‘C’ and ‘S’ abbreviation for the organization is formed. Some people will notice it straight away others may not.
The geometric shapes of the circle and square represent the building blocks of visual form, they are familiar, but placed in this context become contemporary symbols working in partnership. They can also function on their own, outside of the marque and this will be revealed as the identity is brought to life.
The black and white logo will be the master logo but the worked up versions of the logo will act as a platform for Scottish culture. Our intention with the identity and its applications is to allow Creative Scotland to tell the stories of creativity that exist and for the arts, screen and creative industries to embrace the logo and use it as their own.
Examples of the Creative Scotland logo:
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| Master logo | Master logo Gaelic | Logo with artwork |
| Artist: NVA Featured work: The Storr: Unfolding Landscape, Photo by Alan McAteer |
